Club Store Variety Pack Specialists, Shrink and Poly Bundle Wrapping in clear and printed poly

Club Store Poly Bundling for Cans - Bottles - Cases

ActionPak now offers print registered wrapping services. Our new machine is capable of running high impact color graphics on poly shrink film. This machine is flexible and cost effective. Your product can be packaged with or without a tray or pad in multipacks of 2, 3, 4, 6, 8, 10, 12 or 24 bottles, cans or jars. In fact, it can handle aseptic brick packs as well as almost any variety pack. Some common applications include water, soda, juice, soup and other canned products.

Tray packing, multi-packing, case bundling or bundle wrapping can be identified by the "Bull's-Eyes" at both ends of the product. An additional benefit of printed film is that it covers the individual UPC's in a Multi-Pack and that you do not have to orientate your product.

SAMPLES
If you are currently using a clear polyolefin, now you can have the high quality of printed shrink film without additional costs. Typically you can get a club store sample pack with your graphics and your product inside for between $500 - $700 and it usually takes 2-3 weeks to receive.

PURCHASE PRINTED FILM FROM ActionPak
ActionPak represents several companies that produce high quality printed film that is competitively priced. We can quote and sell you small to medium size runs. This is excellent for launching a new product or test marketing an existing product.

Welch's multipack could be a first

"Since it unveiled a new 24-count fruit juice package, what could be the first shrink-wrapped multipacks for cans of fruit juices, Welch's, Concord, MA, reported a 15-percent unit-volume sales increase. The attractive pack, also a first used by Welch's, includes a 3-mil, extruded low-density polyethylene shrink-film wrap [that was] reverse-flexo-printed in 8 colors..." "The new wrap creates a billboard effect on-shelf with eye-catching graphics designed by Welch's showing cans of the juice varieties surrounded by the respective fruit ingredients they contain. Adorned with the Welch's logo and a grape and green color scheme, the results immediately communicate the package contents to consumers, the company says.

Designed for warehouse clubstore sales, the shrink-wrapped package that replaces what PD hears was a labor-intensive film-wrapped tray-pack, contains eight 12-oz cans of three different juice blends - Grape, Fruit Punch and Orange Pineapple - and is designed to shrink in the right places without distorting. Once converted, the film is legible, colorful and informative, displaying its various consumer messages on all panels. Welch's goal for the new packaging strategy, it says, was to differentiate the pack from competitors and boost sales. The new pack is apparently meeting the goals."

Article taken from Packaging Digest, Sept. 2002.