ActionPak is Licensed by the State of Pennsylvania Liquor Control Board to Receive , Kit , Store and Ship Alcoholic Products
We’ll help you formulate designs and procure all the packaging components for Wine, Beer and Spirit Multipacks & Holiday Gift Sets.
Wine, beer, and spirit packaging must evolve to keep pace with the changing wants and needs of the modern shopper. Package designs must be attractive enough to catch the attention of consumers, who also desire convenience, portability, and environmental sustainability in the products they buy. Brewers, distillers, and wineries must incorporate the latest innovations in packaging to ensure that product packaging addresses each of these challenges.
ActionPak can help your business thrive by providing innovative wine, beer, and spirit packaging solutions that meet the varying wants and needs of the end customer. Our experienced staff is prepared to help you formulate wine, beer, and spirit packaging designs. Our end-to-end packaging solutions can also handle procurement and/or manufacturing of all components for wine, beer, and spirit multipacks, holiday gift sets, and other promotions.
Beverage Packaging Options
Beer, wine, and spirit packaging can be fabricated from a variety of material and component types. The materials and components of an end-to-end packaging solution may include:
- Paper and board (cartons, cases, backing cards, wrapping, etc.)
- Plastics (rigid, flexible)
- Rigid metal (aluminum cans/bottles)
- Glass (bottles, jars)
- Closures (lids, bottle caps, etc.)
Innovations in Wine, Beer & Spirit Packaging
Competition is fierce across all realms of business and today’s consumers demand certain qualities in premium packaging. An appealing packaging solution should indicate the following:
- Brand Authenticity and Heritage
- Embodiment of a luxurious lifestyle
- Elements of Experimentation
These factors have inspired a range of design trends, including:
- Shiny Labels
Labels are moving away from dark backgrounds, instead favoring shimmery papers and metal accented designs. For wines and spirits, precious-metal inks screen-printed onto bottles and transparent inks on silver stock and metallic foils have grown in popularity.
- Graphic Fonts
When created by an experienced designer, cursive fonts and/or bold typeface on primary labels and neck labels may help packaging designs standout in the crowded marketplace. Designers may use specific fonts to appeal to a variety of aesthetic tastes.
Many packaging designers choose to incorporate images onto their labels to appeal to consumers. Such images may create a look of luxury, for example, or an unexpected image might be used to draw the consumer’s attention.
- Unique Shapes/Sizes
Unusually shaped labels – as opposed to square or circular labels – can make a product stand out from its peers on the shelf or in the cooler. Original label shapes draw the customer’s attention. The design of the bottle will determine the extent of possibilities in such solutions, and the label and bottle design together may be used for creative affect.
Position Your Business to Stand Out
Shoppers have myriad choices at their disposal, and the first impression given via a product’s packaging will largely contribute to the decision to buy. In markets such as wine, craft beer, or spirits, many consumers are already looking to try new and exciting products. You can encourage this trend by providing well-designed, aesthetically pleasing multi-pack options that will get your product into the homes of consumers. You need exciting packaging to catch a new customer’s attention and then your product will keep them coming back.
For example, the sales team from a well-established West Coast winery came to ActionPak just prior to a holiday peak season. They wanted to place a seasonal multi-pack in hundreds of state stores, but only had a few days to design and present samples. Design support from their West Coast corporate offices wasn’t available, so our internal packaging design group stepped in.
Our designers worked directly with the sales team and within a few days provided finished prototypes for the distributor to present. Understandably, every buyer wants to see the package before cutting an order. Orders can often collapse due to late sample approval, resulting in lost profit—but not at ActionPak. The order was placed and we expedited the components and pack out to meet a very tight schedule. Our client was amazed at how quickly we got it done.
We were able to react so quickly because we have the ability to create in-house prototypes on our 54-inch Digital Laser Color Printer. It can handle paper, film, and chipboard. Within minutes of receiving an art file, we can create color-printed and die-cut samples for your approval.
Here’s a real life example:
The sales team from Gallo came to us just prior to the Holiday Season. They wanted to place a seasonal multipack in hundreds of state stores but only had a few days to design & present samples. Their West Coast Corporate support wasn’t available so our internal packaging design group stepped in. They worked directly with the sales team and within a few days had finished prototypes for their distributor to present. Every buyer wants to see the package before cutting an order. Supply chains often collapse and orders are lost due to late sample approval. The result is lost profit, but not in this case. The order was placed and we expedited the components and pack out to meet a very tight schedule. Our client was amazed at how quickly we got it done.
At ActionPak, we offer a variety of wine, beer, and spirit packaging solutions to help you break into new markets, support marketing promotions, and attract new customers. We are licensed by the State of Pennsylvania Liquor Control Board to receive, kit, store, and ship alcoholic products.
For more information on how ActionPak can help you drive new business via attractive and innovative packaging solutions, please contact us.