It’s April fools and my daughter opened a bottle of water that was so thin that when she squeezed it covered her with a healthy soaking, lol. When I was a kid soda came in thick glass bottles and beer cans could challenge a man’s strength. What happened ? Marketers have come to realize that […]

Mother Nature uses packaging to protect the survival of life on our planet. A seed, a nut, and an egg are all designed to provide adequate protection to assure safe arrival. Each has a tough outer shell with inner cushioning that protects the valuable contents from the environment, rough handling, shock and vibration until delivery. […]

Fuze Beverage, owned by The Coca-Cola Company, found itself stuck with more than one million 12-oz. cans of its carbonated NOS brand energy drink in storage. The product, valued above $2 million and targeted as “fuel” to NASCAR race fans, couldn’t be sold as-is because it was out of compliance with updated nutritional labeling regulations. […]

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