Mother Nature uses packaging to protect the survival of life on our planet. A seed, a nut, and an egg are all designed to provide adequate protection to assure safe arrival. Each has a tough outer shell with inner cushioning that protects the valuable contents from the environment, rough handling, shock and vibration until delivery. Even the human embryo grows in a package that we call a sack. So the next time someone says: “Why are we spending so much time and money on packaging?” Just have them look at Mother Nature. Without good packaging we wouldn’t be here either. That’s why “Packaging Matters”.